See on Scoop.it – Create and Curate
How can organisations create enough authentic, relevant and helpful content?
Marcus Sheridan has an answer: educate all employees to become content marketers. Yes! Employees can write and blog! Why ever not?
Marcus “The Sales Lion” has proved it in a number of companies. Here he tells “how”.
This is gold dust for larger organisations struggling to produce content. And it could be adapted for smaller companies too.
Here are 3 of Marcus’s steps:
*Have a CCO – Chief Content Officer
*Educate management
*Regularly share content marketing “victories”
Read the full post http://www.thesaleslion.com/steps-turning-large-companies-content-marketing-blogging-machines/
See on www.thesaleslion.com
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